Hold on…he’s buying things on Ebay using a loyalty card from a burrito restaurant. Image by StockSnap from Pixabay

From Brick-and-Mortar to Brick-and-Click

It’s been written about a lot: online shopping is disrupting brick-and-mortar retail stores.

We’re seeing brick-and-mortar stores evolve into omnichannel retailers that bridge the physical and virtual space, becoming what is termed brick-and-click.

This wonderful blend of physical and digital has allowed IKEA to let customers visualise items in a house through the…